Privacy Policy

Effective Date: 9/1/2021
Last Updated: 11/25/2025
South Florida Multi-Specialty Medical Group LLC
Address: 8950 SW 74th Ct Suite 1408, Miami, FL 33156
Website: www.sflmedicalgroup.com

1. Introduction

South Florida Multi-Specialty Medical Group LLC (“we,” “us,” “our,” or “SFL Medical Group”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, submit a form, or interact with our practice through digital platforms.

By accessing or using our services, you agree to the practices described in this policy.

2. Information We Collect

We may collect the following types of information:

• Personal Information: Name, phone number, email, date of birth, address
• Medical or Health-Related Data: Collected via secure forms for appointment scheduling and healthcare services
• Insurance or Payment Details: If provided for billing purposes
• Automatically Collected Information: IP address, device type, browser, pages viewed, time spent on pages, referring URLs
• Cookies and Usage Data: Via tools like Google Analytics for website optimization
• Communication Data: SMS communications (e.g., appointment reminders, health updates), email interactions, and communication preferences
• SMS/MMS Opt-In Data: Phone numbers and consent records when you opt-in to receive text message communications from our practice

Information Collection for SMS/MMS Communications: We collect personal information, such as your name and phone number, when you opt-in to receive SMS/MMS communications through our website forms, by texting a keyword to our number, or by providing consent during appointment scheduling.

3. How We Use Your Information

We use your information for the following purposes:

• To schedule and confirm appointments
• To communicate via SMS and email (only with your consent)
• To send appointment reminders, health updates, and medical notifications
• To provide customer care and support
• To improve our website and patient experience
• To analyze performance and traffic (analytics)
• To process payments via secure third-party systems (e.g., Stripe)
• To comply with HIPAA, TCPA, 10DLC regulations, and other legal obligations

4. Messaging Terms & Conditions

When you opt-in to receive SMS/MMS communications from South Florida Multi-Specialty Medical Group, you agree to receive appointment reminders, health updates, and customer care messages. Frequency may vary. Message & Data rates may apply. Text STOP to opt-out, Text HELP for assistance or reach us at support@sflmedicalgroup.com or 833-735-3668.

5. SMS/MMS Messaging and Consent

a. Opt-In Consent

By submitting your phone number via our online forms, texting a keyword to our number, or providing verbal consent, you provide express written consent to receive SMS/MMS communications from South Florida Multi-Specialty Medical Group. These communications may include:

• Appointment reminders and confirmations
• Health updates and medical notifications
• Customer care messages

Online Contact Form Consent: By submitting your phone number through any contact form on our website, you authorize us to send you text messages regarding appointment reminders, health information, and other communications related to your healthcare. Message and data rates may apply. Text STOP to unsubscribe from future messages.

b. Message Frequency and Rates

Message frequency may vary depending on your appointment schedule and communication preferences. Message and data rates may apply based on your mobile carrier’s plan.

c. How to Opt-Out

You can opt out of SMS/MMS communications at any time by:

• Replying STOP, UNSUBSCRIBE, CANCEL, END, or QUIT to any message
• Contacting us at 833-735-3668
• Emailing us at support@sflmedicalgroup.com

After opting out, you will receive one final confirmation message. You may continue to receive messages for a short period while your request is being processed.

d. How to Get Help

For assistance with SMS/MMS communications, reply HELP to any message or contact us at:

📞 Phone: 833-735-3668
📧 Email: support@sflmedicalgroup.com

e. No Sharing of Mobile Information

No mobile information will be shared with third parties or affiliates. All text messaging originator opt-in data and consent will not be shared with any third parties. Your phone number and SMS preferences are kept strictly confidential and are only used by South Florida Multi-Specialty Medical Group for the purposes you’ve consented to.

f. TCPA and 10DLC Compliance

This SMS/MMS messaging program complies with the Telephone Consumer Protection Act (TCPA) and A2P 10DLC registration standards. We only send messages to individuals who have provided prior express written consent.

6. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies for:

• Site performance and security
• Visitor behavior analysis (e.g., Google Analytics)
• Website analytics and optimization
• Improving user experience and website functionality

You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our website.

7. Third-Party Services We Use

We use the following services, which may collect and process data on our behalf:

• Go High Level: HIPAA-compliant CRM, forms, SMS, and email communications
• Google Analytics: Website traffic analysis and performance tracking
• Facebook Pixel: Website analytics and optimization
• Stripe: Secure payment processing (PCI-compliant)

These third parties are bound by their own privacy and security standards. We ensure that any third-party service handling protected health information (PHI) is HIPAA-compliant and has signed a Business Associate Agreement (BAA) with our practice.

8. HIPAA Compliance

We are a HIPAA-compliant organization. Any Protected Health Information (PHI) collected via our website or secure tools (e.g., Go High Level) is handled in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and applicable Florida laws.

We implement administrative, physical, and technical safeguards to protect your PHI, including:

• Encryption of data in transit and at rest
• Access controls and authentication measures
• Regular security audits and risk assessments
• Staff training on privacy and security protocols
• Secure communication channels for sensitive health information

9. Email Communications

We may send email communications related to your healthcare services, including appointment confirmations, health reminders, and important updates about your care. These transactional emails are necessary for providing you with healthcare services and cannot be unsubscribed from.

You may manage your email communication preferences by contacting us directly.

10. Payment Information

We do not store your credit card details directly on our servers. All payments are processed securely through Stripe, a PCI-compliant payment processor that uses industry-standard encryption and security measures.

Payment information is transmitted directly to Stripe and is not accessible to our staff beyond transaction confirmation details.

11. Data Retention

We retain personal data only as long as necessary for legal, regulatory, and operational purposes. Specific retention periods include:

• Medical Records: Retained in accordance with HIPAA and Florida state law requirements (typically 5-7 years)
• SMS/MMS Consent Records: Retained for compliance and audit purposes for the duration required by TCPA and 10DLC regulations
• Communication Data: Retained until you request deletion or opt-out
• Website Analytics: Aggregated and anonymized data retained indefinitely for performance analysis

You may request deletion of your non-medical data at any time, subject to legal exceptions and record retention requirements.

12. Your Privacy Rights

You have the following rights regarding your personal information:

• Access: Request access to your personal data
• Correction: Correct or update your information
• Opt-Out: Opt out of SMS or email communications
• Deletion: Request data deletion (subject to legal obligations and medical record retention requirements)
• Portability: Request a copy of your data in a portable format
• Restrict Processing: Request that we limit how we use your data

To exercise any of these rights, contact us at:
📧 phannamd@gmail.com
📞 833-735-3668

13. Security Measures

We follow industry-standard measures to secure your data, including:

• SSL/TLS encryption for data transmission
• Encrypted storage of sensitive information
• Access controls and authentication requirements
• Secure hosting infrastructure
• Regular security updates and patches
• Employee training on data security and privacy
• Incident response procedures

However, no system is 100% secure, and use of the site is at your own risk. We cannot guarantee absolute security but are committed to protecting your information using reasonable and appropriate safeguards.

14. Children’s Privacy

Our services are not directed toward individuals under 18 years of age. We do not knowingly collect personal data from minors without parental or guardian consent. If we become aware that we have collected information from a child under 18 without proper consent, we will take steps to delete that information promptly.

Parents or guardians may provide consent for minors to receive healthcare services and related communications.

15. Do Not Sell My Personal Information

We do not sell, trade, or rent your personal information to third parties for monetary or other valuable consideration. Your information is used solely for the purposes outlined in this Privacy Policy.

We may share information with service providers (such as our CRM, payment processors, and analytics tools) who assist us in operating our website and providing healthcare services, but these parties are contractually obligated to keep your information confidential and use it only for the purposes we specify.

16. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with the revised “Last Updated” date at the top of this policy.

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information. Continued use of our services after changes are posted constitutes your acceptance of the updated policy.

17. Contact Us

For any questions or concerns about this Privacy Policy, your data, or to exercise your privacy rights, please contact:

Dr. Peter Hanna
President, South Florida Multi-Specialty Medical Group LLC
📞 Call: 833-735-3668
📍 Address: 8950 SW 74th Ct Suite 1408, Miami, FL 33156
📧 Email: phannamd@gmail.com
📧 Support: support@sflmedicalgroup.com

18. Consent Acknowledgment

By using our website, submitting forms, or providing your contact information, you acknowledge that you have read, understood, and agree to this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.